Why Green is the New Black

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Everywhere you turn lately, it seems, people are talking about climate change, global warming, carbon offsets and lower emissions. What’s fact and what’s fluff? Roderick Eime looks at the arguments.

It would appear that even the most resistant critics have bent to the notion that the burning of fossil fuels is at least contributing to the climate change sweeping our planet. The jury is divided on whether it is the primary contributing cause or just part of an overall planet-wide cycle. Either way, pouring carbon dioxide from burning fossil fuels like oil and coal and other greenhouse gases like methane and carbon monoxide is not helping matters. Agreed?

Shop Your Way to Carbon Neutrality?

Barney’s, the trendiest of New York department stores, has heartily embraced environmental branding. It’s a symbol of how chic environmentalism has become and how quickly causes can become trends. Do America’s retail-entrenched society and notoriously “faddist” shoppers think they can alter the course of impending environmental disaster by shopping in stores painted green? It seems that getting the message across to a fickle and shallow public is as simple as altering their shopping patterns. But stamping a can of cheese spread with ‘carbon neutral’ is noguarantee of environmental responsibility.

Beware the ‘Greenwash’

Kris Madden of the Eco Media Group, is a consultant to government and industry on eco- and sustainable tourism, warns not to fall into a green trap.

“Although I acknowledge the contribution to global warming that mechanised travel can make, I’m still more than a little suspicious of all these carbon offset schemes popping up,“ warns Kris, “there is no framework of operation, no benchmarks and no real checks and balances under which these schemes operate. One has to wonder whether there is a real environmental benefit from some of them, or whether it’s just ‘greenwash’.”

The ‘greenwash’ to which Kris refers is the sceptics’ appraisal of these efforts to create a greener environment. In the competition for consumer sentiment, true carbon consciousness and fake green window dressing will be difficult to isolate as more and more businesses fly the “carbon neutral” flag.

“Sure, it’s better than doing nothing and it certainly raises awareness of the problem, but I fear it is more important for some of the worst offenders to be seen to be reacting to the climate change issue than actually making a difference.”

Tree planting is one example. Although reforestation is a critical activity in many areas, trees planted today will take at least twenty years to reach maturity. The critics will argue that attention needs to be directed at “now” schemes. What can we do to offset emissions today?

Think Globally, Act Locally

Kris reminds us that the popular catch phrase is just as important, if not more so.

“People can really make a big difference if they modify their own behaviour on a micro scale. Walk when they don’t need to drive, car pool and generally use less energy, especially around the home. It’s like earning your own offset credits and you can feel less guilty when you do decide to travel.”

Offset Your Carbon Consumption

It’s no surprise that motor vehicles feature highly on the list of greenhouse gas emitters, and car usage is something we can influence on a personal level. In reality, a great many of us will fly to our next holiday destination, either domestically or internationally, so what can we do to lessen this impact?

Virgin Blue, for one, offers carbon offset packages to passengers concerned about their own “carbon footprint”.

New Zealand airline Pacific Blue has announced that the first beneficiary of its carbon offset program is a Palmerston North renewable energy project where landfill methane gas is captured and used to generate electricity.

When we travel, whether it is by road, rail, sea or air, our desire for sightseeing and leisure is adding to the problem, especially when it involves long distance travel.

Can You Travel with Carbon Neutrality?

Environmentally responsible and sensitive travel is not a new phenomenon, but has certainly become a more widely recognised alternative in the last few years. Apart from travellers seeking out new and exciting destinations with an emphasis on nature and culture, travel operators are now enticing environmentally conscious travellers with taglines extolling their low carbon emissions and offset policies.

One of that rapidly growing number of tourism businesses claiming “carbon neutral” is Ecoventura, who operate a small fleet of expedition yachts in the Galápagos. This iconic group of islands west of Ecuador is one of the most precarious eco-systems anywhere on the planet and has attracted all sorts of attention over the decades, including poaching, over-fishing and habit degradation from human intervention.

The CarbonNeutral Company, one of the new wave of climate monitoring companies, has calculated the amount of carbon dioxide that Ecoventura emits and has come up with a number of projects to counteract those effects including funding for reforestation in Chiapas, sustainable energy projects in Sri Lanka and India, and methane recapture in the US.

Kerry Lorimer, an avid eco-conscious traveller and author of the Lonely Planet guidebook, “Code Green” offers this advice:

“Since virtually any type of motorised transport emits greenhouse gases, the obvious thing is to go for non-motorised transport such as walking, riding a bike or catching a train. Using public transport is another obvious way to lessen your personal emissions.

“Jet travel has had a bad rap for its high levels of greenhouse emissions. Look to the shorthaul and stay local where practical. If all you want to do on holiday is lie on a beach, do you really need to fly to the other side of the world to do it? For business, do you really need to have a face-to-face meeting? Could a video conference get the job done?

“And when you do fly, consider off-setting your emissions via organisations such as climatefriendly.com. Their websites have carbon calculators that can compute the amount of emissions for your kilometres travelled. You can then pay to ‘offset’ these through projects such as tree planting and community development projects.”

Look for Low Carbon/Low Impact Destinations

“Do your bit for domestic tourism – choose a holiday destination close to home!” adds Kerry Lorimer, “We have some of the most amazing travel experiences in the world, right in our own backyard, yet many Australians and New Zealanders think first of an overseas destination when planning a holiday.

“Walking or trekking holidays are one of the best ways to keep your carbon emissions to a minimum. Peregrine, for example, offers a range of trekking holidays around the world – close to home there are treks in Borneo, PNG and the Himalaya. The company is currently assessing all of its operations and has pledged that all its tours will be carbon neutral by 2009. Trekking is also a great way to get to know the locals and to reach views and villages that are otherwise inaccessible. There’s only one way to the top of a Himalayan peak!”

Although it may be difficult to label any single destination as “carbon neutral”, you can quickly determine your impact by assessing a few simple factors:

* How much carbon do I create to get there? Family travel and group travel in general is more efficient as resources are shared.
* How much carbon will I burn when I’m there? Will I walk around or drive? Will I be using lots of air-conditioning or camping? Will my activities be responsible?

For example, a camping holiday with your family, not far from home is a great idea. Look at some of NZ’s great destinations like Bay of Islands, Bay of Plenty and Queenstown for starters. Folks come from all over the world to see these places!

Be Informed and Make Your Own Judgement

Clearly there will be a lot of “smoke and mirrors” in this climate and carbon debate with some entrepreneurs seeing an opportunity to be the new emissions trading millionaires. If you feel inclined to contribute or invest in these schemes, then do so carefully. The ultimate responsibility, however, falls with the individual. Do you really need to run a computer simulation of your intended journey to visualise your impact? Or can it be boiled down to simple common sense and more considerate and simple day-to-day living? You make the call. It’s your planet.


Some quick calculations by The CarbonNeutral Company [www.carbonneutral.com]:

Approximately one tonne of emissions is produced by 5000 kilometres of driving in an over 2.0 litre car.

The same amount of travel on commuter trains produces just 200kg.

A direct flight from Auckland to Los Angeles (10500km) produces 1.2 tonnes of emissions per person.

So, if you took the train every day to work instead of driving, you could earn enough carbon credits to offset your flight. For those who can’t do without their car, the company offers “offset packages” up to NZ$50 that come in a ribbon bound folder complete with certificate. The money is channelled to community projects and energy-efficient technology development.


More Information: Ministry for the Environment

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